A Brighter Smile with Optic White

This shop has been compensated by Collective Bias, Inc. and its advertiser, Colgate-Palmolive. All opinions are mine alone. #OpticSmiles #CollectiveBias

What’s the first thing you notice when you meet someone new?  My eyes go straight to their smile and teeth.  I always notice a bright smile and white teeth.  Am I the only one who does this?  


No Fake Smiles Allowed

I can spot a fake smile a mile away!  A real smile uses more muscles, including those around the eyes and a fake smile uses only the muscles around the mouth.

Do you remember the old phrase, “turn that frown upside down?”  I’ve got a few fun facts about smiling that will put a permanent smile on your face.

Smiling, real or fake relaxes the body and lowers the heart rate.  People who smile and laugh often are less likely to develop heart disease.

Smiling Improves Our Mood

Studies have shown that smiling releases endorphins, lifts our mood and reduces stress. Smiling also increases productivity, encourages trust and is contagious. Fifty percent of people will return a smile.

Here’s my personal fave:  Did you know that smiling makes you look younger?  I’ve noticed that it also erases those parentheses around my mouth.  I’ll never frown again! 🙂


I’m totally convinced that I should smile more, but I drink my fair share of coffee and tea. These 2 habits contribute to a less than stellar smile. Tea and coffee are used for dying fabric. Just imagine what it does to my teeth!  Yikes!

Colgate Optic White Express

During my latest shopping trip to Walmart to grab some toothpaste, a bright display of a new product, Colgate® Optic White® Express, caught my eye.  I was impressed when I saw that I could actually get whiter teeth in 3 days just by brushing!*  Hey, I’m brushing anyway, why not get a brighter smile at the same time?

Whitening Toothpaste

As I was scanning the package (red, my favorite color) I noticed that Colgate® Optic White® Express has twice the amount of whitening ingredients than Optic White Sparkling Mint.  And unlike most whitening toothpaste, it contains hydrogen peroxide, a professionally recommended ingredient for quicker results.

A Brighter Smile with Optic White

Find Colgate Optic White at Your Local Walmart

Psst: I’m so glad I found Colgate® Optic White® Express at my local Walmart!  My teeth are much whiter and I’m smiling more.* And I almost forgot to mention how much I like the taste.  It has just the right amount of tingle and leaves my mouth feeling minty fresh.

Brighter Smile With Optic White

Is your smile genuine?  Would you smile more if your teeth were whiter?

*For best results, use as directed for 4 weeks.

PS – Here’s a little video I made for Instagram featuring one of my favorite songs!

Brighter Smile @Replay_app #madewithreplay

A video posted by Alli (@anallievent) on

About Alli

Southern, Morning Person, Jesus Girl, Frugal Party Planner, Writer/Blogger, Mom, Nana, Wife, Beach Bum Wannabe - Let's Have a Party!


  1. Robin (Masshole Mommy) says

    I would love it if my teeth were a little whiter, so I will definitely pick some of this up to try it out.

  2. I really should get this. I smile a lot! I can’t tell you how many people have told me they love my smile. I even have dimples. And my parents spent a lot of $$ on braces for me. But lately I have noticed my teeth are not as white as I’d like them to be. And the whitener trays cause me too much irritation to use. I think I will add this to my Amazon order.

  3. My husband swears by hydrogen peroxide for teeth whitening I’ll look for this product

  4. My new mission this year is to smile more! I use to love their strips for whitening and this toothpaste is going on my american shopping list!

  5. Allie, I haven’t stopped by in a while cause it’s been crazy but I have missed your fun, peppy personality shining through your posts! I will definitely not make that mistake again 🙂 I love your smiling quote because it truly is such a crucial accessory! Keep smiling lady!

  6. A beautiful WHITE smile is so important to me. However, I am a tea and coffee drinker so that makes it a challenge sometimes, so I hang around the “Mother of Pearl” hue. 🙁 I’ll definitely try this so see if it will help my darling smile.

  7. I am a big fan of Colgate Optic White toothpaste, but I haven’t tried the Express. I’ll have to grab some coupons Saturday and stock up.

    Growing up my Mother was a big fan of old fashion ideas such as brushing with baking soda and peroxide. Guess she was on to something. Thanks for the review.

  8. I love when toothpaste contains whitener, because then I do not have to add a second step to my daily routine! Thanks so much for the review!

  9. I can’t wait to give this a try! My teeth could use a little whitening, but I hate whitening strips and trays full of goo. Thanks!

  10. Yes, lol.. This was so true. The FIRST place my eyes go straight to are peeps teeth too LOL LOL.. But that’s why I am so serious that I want to make sure my teeth is white. Because I drink coffee and of course this stains my teeth. I did however use in past crest white and boii did it work WELL!! I need to try something new now and after reading this awesome review I will definitey go and grab this! I will give this a try now.

  11. Oh wow, thanks so much for sharing. I would LOVE to have a whiter and brighter smile.

  12. This is a good product! We enjoy using it at our house. I’m all for products which make teeth whiter without being harmful. I too, am a fan of coffee so it is important to use a good product for teeth cleaning like Optic White.

  13. Sparkling teeth and a genuine smile are so important! I would love to use this product to brighten my smile.

  14. If I see this for sale, I’m snatching it. I need a whiter smile after years of coffee-drinking. And I love all your smile quotes in this post!

  15. I really want to try this. I could use brighter prettier teeth!

  16. I love Optic White! I’ve tried it out before and it works great. I’m always looking for something that can give you whiter teeth, so I’ll have to start using this brand again and hopefully I can see a difference.

  17. I’ve used Optic White so many times in the past and I’ve been quite happy with the results. I have to give their mouthwash a shot now too.

  18. I have been tempted to try this toothpaste for a while now. Maybe next time I’ll take the plunge.

  19. Optic White is a great product. My daughter used it after she had her braces off. It gave her a nice white smile.

  20. Everyone would want to have whiter teeth. Thanks to Optic White, that can be made possible without going to undergo any expensive and painful treatment.

  21. Elizabeth O. says

    I swear by Colgate! I’ve been using it since childhood, and got no problems whatsoever!

  22. I used optic white a while ago and it really works well; it’s a great product!

  23. When I was a teenager, I got lots of compliments for my white teeth and bright smiles. Well, who knows what happened to that right now….Maybe I should try this stuff since it works so fast! You do have some funny sayings in your post that have me smiling right now…and I see no wrinkles around your mouth on you profile photo:)

  24. I definitely need to look into this because I have always wanted to try an easy whitening system! You can’t go wrong with Colgate 🙂

  25. Fi Ní Neachtáin says

    I’ve wanted to try this toothpaste for awhile now. I love seeing how whitening toothpastes like this can improve my teeth.

  26. I’m definitely subconscious about my smile because of how much tea I drink. I’ll definitely want a product to try in the future.

  27. This toothpaste sounds great. I smile genuinely all the time but when I take pictures I tone it down to hide the extra teeth I have. I would love to have a whiter smile though.

  28. I always use the Crest 3D Whitening strips… but I’ve been wanting to check out Optic White forever to compare!

  29. That does sound like a great toothpaste to use. We’re still content with Colgate Total… or whatever happens to be on sale.

  30. CourtneyLynne says

    i have this tooth paste and just love it!!! I’m a red wine drinker and this stuff seriously does wonders on my teeth!

  31. Smiling is extremely important and seeing someone smile makes me smile! I can’t wait to try the Express White! #client

  32. A pretty smile really is a draw. And likewise an unattractive one can be distracting. Always good to know your options!

  33. I’m often trying to cover my smile only because I’m a coffee drinker. I love the name of this as it makes me think bright white brilliance immediately.

  34. I am also a huge smile fan! I did not know all of those fun facts about how good it is for you to smile. I did know that it always makes you feel better. I will be looking for this demo in a store near me. Thanks.

    Life With Lorelai

    • Seems to me that our happiness is closely connected to our level of health. No one can wipe this smile off my face since it makes me look younger. 🙂

  35. This stuff REALLY works. It is my go to toothpaste. Thanks for sharing your experience!

  36. i love this stuff. I have tried this before and it’s great!!!

  37. Wonderful feature on a wonderful product! I have used Optic White in the past and was quite pleased with the results. 🙂

  38. I used to be a smoker and regret it so much. While my teeth aren’t horribly stained they’re still not as white as I’d like. I’ve tried a few other products before but haven’t had much luck so I will definitely consider Optic White.

  39. I love optic white toothpaste! I did this campaign too and I’m so glad I got this toothpaste to try out!

  40. I’ll definitely have to check this out; this is something I really struggle with!

  41. I tried to find this in the store last week but they didn’t have it! I got another optic white toothpaste, though. I’ve been noticing how my teeth aren’t as white as they used to be thanks to all the coffee I drink. Hopefully this toothpaste will help!

  42. I have tried so many products that don’t seem to work. As a coffee drinker, I really need a little help, too! Thanks for the review, I can’t wait to give this one a try.

  43. I use this toothpaste and LOVE it! I wouldn’t trade it out for anything. 🙂

  44. My fake smile is definitely spottable. It always shows through in those awkward photos where the photographer takes way too long to take the photo. Lol. At least my teeth can be shiny and white thought!

  45. I’m definitely going out and getting this product because I am curious to see what my teeth will look like in 3 days. I am a fan of Colgate products and don’t know why I haven’t tried this yet anyways.

  46. I am always on the look out for new teeth whiting products. I am running, not walking, to the drug store this weekend to try this out!

  47. I always notice people’s eyes first. I agree that a bright white smile is super important and this looks like a great product to achieve that with!

  48. One thing that’s important to me is my smile. I’ve been using the Colgate Optic White for about a month now and I like it.

  49. I’ve always been a big fan of oil pulling and urge you to try that if you love this! Good for you too… admittedly, Optic White would be a wee bit easier though 😛

  50. I’ve actually been using Optic White for about a month now and I love it. There is nothing worse than being on a YouTube video with yellow tinted teeth and Optic White has definitely helped me with that!

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